This was an identity system designed for the Hawaii Long Term Care Ombudsman. This identity system was inspired by compassion, trust, and caring. The main mark or logo symbolizes the Ombudsman volunteers themselves who are people who care and want to make a difference.
The two main components of this mark include a classic O for Ombudsman as well as a heart. The O is a symbol for unity and wholeness yet the O is left open to represent vulnerability, honesty, and openness to the heart. The heart relates to trust, caring, and compassion.